Hermès and Savoir Flair
Paris Mon Ami
In Dubai through a breathtaking setting facing Burj Al-Arab
This October 2011, Hermès invited us to discover what happened when Anna from London, Courtney from New-York, Kozue from Tokyo reunite with Ella from Paris and the world of Hermès. Together they inspire and create the universe of Paris Mon Ami.
Log on to www.parismonami.com and follow their adventures. Take part in this whimsical and interactive journey of make believe as they chase patterns, race hobby horses, talk first love and style all with their own unique twist.
Watch the girls play with the inimitable Hermès silk square and iconic enamel bangles and be inspired with your own.
Discover the stunning portfolio shot by Craig McDean, the portraits of the girls and the secrets of the scarves and bangles. The square and the round become the darlings of a new generation.
Follow Hermès interactive chronicles as the blog Paris Mon Ami welcomes a host of like-minded friends, and unites around the world with events, ideas and inspiration.
The Paris Mon Ami adventure will run online between September 2011 and February 2012 with regular updates, editorial, videos, imagery and games as Ella, Anna, Courtney and Kozue take you through the moods and magic of this rainbow-colored, silk spun world.