Dior Launches New Beauty Site, Offers E-Commerce and Interactive Features (Directed by Sofia Coppola!), by Velvet Magazine
Dior.com’s beauty section just got a high tech make-over. It’s slicker, more interactive, and you can now purchase Dior products there.
Coppola Direction: There’s an interactive pop-up book, and you can watch the Sofia Coppola-directed Miss Dior Cherie commercial. The “making of” clip is arguably cuter than the actual commercial–though the commercial is pretty darn cute.
Auction: Dior is holding an auction on site now through December 15 with some truly over the top prizes including a Dior-inspired trip to Paris, a private makeover by a Dior show artist, and a trip to St. Maarten to visit the Dior institute. 100% of proceeds benefit Look Good…Feel Better, a charity that helps people who are undergoing treatment for cancer, and the American Cancer Society.
Make-up Tutorials: There are how-to videos for many of the products and tips for how to choose colors. There’s even a feature in the Dior Addict lip gloss tab under “What’s New” that allows you to upload a picture of your outfit and it will help you choose what color to wear.
By Velvet Magazine,
An inspiring bimonthly magazine embracing every aspect of a lifestyle
Regards, Velvet Magazine.