Great Bags, Beautiful Cause: The Latest from Lauren Bush

by VelvetMagazineME

Great Bags, Beautiful Cause: The Latest from Lauren Bush

Great Bags, Beautiful Cause: The Latest from Lauren Bush

Great Bags, Beautiful Cause: The Latest from Lauren Bush


When Lauren Bush stopped by Vogue’s offices last week, she came bearing a gift: the purse-friendly, red-striped cosmetics bag her FEED Projects organization produced in partnership with Clarins. Launching this July at Nordstrom, it comes stocked with the best-sellers for which the French house is most loved—namely, the Instant Light Natural Lip Perfector (a Vogue Beauty Department staple), Hand and Nail Treatment Cream (possibly the best hand cream on the market), and Moisture-Rich Body Lotion. The truly beautiful part: It costs just $30 (the lip treatment alone normally costs $21), and will provide meals to fifteen hungry schoolchildren around the world though the United Nations World Food Programme. This is the first project in a partnership Clarins hopes to continue for years to come; for now, the aim is to serve one million meals in two years. It’s a lofty goal, but consider this: “We’re almost at 60 million,” Bush says of the organization she founded just four years ago.

Talk naturally turned to the humanitarian crisis in Japan. LB was on it: After the earthquake and tsunami, she’d immediately called up a New Hampshire factory that specializes in organic cotton canvas and went into emergency production of a new FEED Japan tote. “We made it as quickly as we could,” says Bush. “It’s a cool bag, too. More of a beach tote.” Ten dollars from each $35 bag will support the humanitarian efforts of Unicef and World Vision in Japan, who Bush says “are doing the work on the ground.”

Ref: Vogue

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